What is Cristalino Tequila?

Cristalino Tequila from Celosa Tequila

Tequila enthusiasts and newcomers to the world of agave spirits are increasingly encountering a term that has been making waves in the industry: “Cristalino Tequila.”

But what exactly is Cristalino Tequila, and why is it gaining popularity? And are those who challenge its quality right to do so? In this comprehensive guide, we will explore the origins, production methods, flavor profiles, and the ever-evolving world of Cristalino Tequila, and why – in the hands of expert tequila distillers – it has a bright future.

The Crystalline Transformation

Cristalino Tequila derives its name from the Spanish word “Cristalino,” meaning “crystalline” or “clear.” At its core, Cristalino Tequila is an aged Tequila, which includes categories such as Reposado, Añejo, and Extra-Añejo, that has undergone a unique filtration process.

This process, often involving activated charcoal, aims to remove the color acquired during aging while preserving the flavors and aromas of the barrel aging. The end result should be a fantastic-tasting spirit that has the benefits of both a Blanco and a more aged tequila.

The Age Spectrum

Cristalino Tequila can encompass a wide range of aging periods, from as little as two months to multiple years. It bridges the gap between traditional aged Tequilas, offering a diverse spectrum of choices for consumers.

This versatility allows Tequila producers to experiment with different aging profiles, resulting in a captivating array of Cristalino Tequilas with distinct characteristics.

It can also be used with Joven tequilas, which are a blend of both Blanco and Reposado tequilas, retaining the crisp and clear freshness of the Blanco element and purifying the look – though not the flavors – of the more aged tequila variant.

A Relatively New Arrival

Cristalino Tequila is a relatively new category that has gained momentum over the past decade. The first commercial Cristalino Tequila, Don Julio 70 Añejo Claro, was launched in 2012 to commemorate the 70th anniversary of Don Julio González’s Tequila-making journey. This pioneering product marked the beginning of a trend that has captivated the palates of Tequila enthusiasts worldwide.

Now, other premium luxury tequila brands have started to develop their own Cristalino tequilas, such as our Celosa Rose.

The Quest for Clarity

Filtration Process:

Top organic tequila production at Celosa

The hallmark of Cristalino Tequila is its clarity, akin to a traditional Blanco Tequila. This clarity is achieved through a meticulous filtration process, typically utilizing activated charcoal.

Producers add activated carbon dust to the aged Tequila and then employ cellulose filters to remove the color. This process, when executed with precision, results in a clear Tequila while preserving the barrel-aged nuances.

Retaining Barrel Characteristics:

Crafting the best luxury tequila at Celosa

A key objective of crafting Cristalino Tequila is to maintain the essence of barrel aging. The filtration process is an art, as it involves striking a delicate balance. Filtering out color is necessary, but retaining the aromatic and flavor elements acquired during aging is equally crucial. When done correctly, Cristalino Tequila still boasts hints of vanilla, caramel, oak, chocolate, or coconut—gifts from the barrels that shaped it.

And with our Celosa Rose tequila, our signature vanilla and cherry flavors are carefully preserved throughout our filtration. The end result is a tequila with pristine clarity, but with incredible depth of flavor that is layered and sophisticated.

Mouthfeel Considerations:

The filtration process affects not only the color but also the mouthfeel of Cristalino Tequila. When executed correctly, it results in a silky and smooth texture, thanks to esterification—a chemical process contributing to mouthfeel.

This characteristic sets Cristalino Tequila apart, offering a different drinking experience compared to its more traditional aged counterparts.

Tequilas filtered by inexperienced hands or with poor execution won’t retain that silky-smooth taste. Instead, they can leave an unpleasant burn, or if they aren’t filtered sufficiently then they can even have an almost chalky texture, as minute fragments of charcoal remain in the drink.

This is why it’s always important to only buy from experienced, expert tequila masters.

Tasting Cristalino Tequila

Cristalino Tequila may resemble Blanco Tequila in appearance, but its flavor profile is reminiscent of a Reposado or Añejo Tequila. Expect subtle notes of honey, almond, coconut, and often a touch of sweetness, depending on the particular brand you buy and the aging process used.

The finish is typically long, with a milder peppery or citrus bite than what you’d find in a Blanco Tequila. These qualities make Cristalino Tequila exceptionally smooth and easy to sip.

Celosa Rose has floral notes, but it’s the fruity depth that is most striking. The French wine oak barrels infuse the tequila with gentle cherry, while the blending process then reinfuses the tropical citrus kick of freshness.

The Market Landscape

Cristalino Tequila has found a strong foothold in the market, appealing to a diverse range of consumers. Its adaptability is a significant factor behind its success. It serves as a versatile base for cocktails, making it suitable for a wide array of mixed drinks, including martini-style cocktails and dessert concoctions with a sweeter profile.

This versatility, combined with its clear presentation, has broadened its appeal to an extent. But there are two main reasons why Cristalino tequilas are still establishing themselves:

Critiques and Controversies

While Cristalino Tequila has found a dedicated fan base, it has also faced its fair share of critics. Traditional Tequila purists argue that this style undermines the essence of aging, removing the characteristics that define aged Tequilas. Some connoisseurs find that the process of filtering out color strips away too much flavor, leaving a neutral or underwhelming product.

This is certainly true when the filtering process is conducted by inexperienced craftsmen. But with the heritage and history of generational tequila families, it is possible to create a Cristalino tequila that strips out only the unwanted color and impurities, but leaves behind a layered premium drink.

That’s exactly what happens with our Celosa Rose. We have struck that fine balance, based on the 12 generations of heritage and expertise behind us, to create a tequila that retains the essence of classic tequilas, but with an innovative and modern twist. Tequila purists and newer fans of the drink will both be delighted by our results.

Pricing Dynamics

Cristalino Tequila, as a category offering a distinct and often premium experience, typically comes at a higher price point compared to its non-clear counterparts. The pricing can vary based on several factors, including the quality of agave sourced, ripeness at harvest, cooking methods, distillation techniques, barrel types, and any additional cask-finishing processes.

While this does slightly limit the appeal of a Cristalino tequila, it also reinforces the fact that it is a premium tequila drink which is to be enjoyed by anyone with a more refined palate. This is not a drink for those who base their cocktails on instinct, and who buy their spirits based on what’s cheap at the supermarket.

This is for those who want a more sophisticated tequila experience, and who actively enjoy the aromas and the tastes of a higher class of spirit.

The Path Forward

As the Tequila landscape continues to evolve, Cristalino Tequila remains a fascinating and dynamic category within the industry. While it may not be officially recognized as a distinct Tequila classification, it has carved a niche for itself in the market.

The Tequila Regulatory Council (CRT) permits Cristalino Tequilas, albeit without a formal category designation. This leaves room for producers to explore and innovate within this space, keeping the category dynamic and adaptable.

Consumer Perspective

Cristalino Tequilas offer a unique experience for both newcomers and experienced Tequila enthusiasts. They serve as an entry point for those who may find traditional Tequilas too intense, thanks to their smoother and milder profiles.

However, the category’s appeal extends beyond beginners, providing a different dimension for seasoned drinkers looking to explore new horizons. Because of that controversy over the process in some circles, there is work to do to convince traditionalists.

But, with the hard work that premium tequila brands such as our team at Celosa are doing, making sure that our filtration process doesn’t remove anything unnecessary, we’re helping to prove that Cristalino tequila is one worthy of any palate in the future.


In the ever-expanding world of Tequila, Cristalino Tequila stands out as an intriguing and innovative category. Its clarity, achieved through a precise filtration process, sets it apart from traditional aged Tequilas while preserving the essence of barrel aging, and all the benefits that it entails.

Whether enjoyed neat, on the rocks, or in cocktails, Cristalino Tequila offers a diverse range of options to suit various preferences. As this category continues to grow and evolve, it promises to be a captivating addition to the Tequila repertoire, appealing to those seeking a modern twist on a time-honored spirit tradition.

Why not order your own bottle of Celosa Rose tequila now, and sample something truly unique? It’s a Joven Rose, meaning it already combines the best flavor profiles of both a Blanco and a Resposado tequila. And thanks to the filtration process helping transform it into a Cristalino, it offers exceptional clarity, with no loss of flavor.


Sign up for our newsletter for
news + exclusive updates on
our products.

Chilled rosé tequila served in a wine glass



Chilled rosé tequila served in a wine glass